News & PressArticle

06/07/2012

eBook: New Social Media eBook Warns Marketers About the "Sophomore Slump" and How to Avoid It

West Palm Beach, Fla.  Jun 07, 2012 -- According to a new social media eBook from OpenClose, the most imminent danger to derailing your successful social media campaign is falling into the sophomore slump: a malaise or weariness that can fall upon the marketers who run them. "Avoiding the Social Media Sophomore Slump" helps marketers recognize the signs of a strategy in jeopardy, and then offers some innovative, next-step solutions to make future campaigns succeed.

"Many marketers have spent the past two years immersed in learning social media, then selling it first to the boardroom, then finally to the public," says author Frank Bocchino, vice president marketing & social media of OpenClose. "But even if you knocked the ball out of the park, you're likely weary and your enthusiasm has been replaced with information overload, more work, and demotivation while the world is hungry for what's next. Our next-step game plans for Facebook, Twitter, and LinkedIn will help that."

The eBook dubs the syndrome as the sophomore slump of social media: subsequent efforts that fail to live up to the standards of a first one due to bad habits and/or overexposure. Used to describe the apathy of second year high school or college student, the sophomore year is often characterized by frustration, lack of motivation -- even backlash against the system. "The good news is if you're a social media marketing executive questioning your motives, then you're actually ahead of the game and the slump can be avoided," adds Bocchino.

"Avoiding the Social Media Sophomore Slump" is available for free download here.

About OpenClose OpenClose is a pioneer of Software as a Service (SaaS) computing solutions for the financial industry since 1999. With OpenClose Social, its social media management software users can easily create and post social media content simultaneously on Facebook, Twitter, YouTube, LinkedIn, corporate websites and blogs. It allows marketers to automatically aggregate pertinent news and content for writing, reposting, and distribution. Administrators can then monitor, track and analyze what's being said about their company, and competitors. Options include group discussion (forums), blogging; lead management, and multiple accounts posting. Visit the company's Web site at www.openclose.com