"About 52% of U.S. adults now use social media - 81% of people ages 18 to 24, 67% of 25-to-34-year-olds and 59% of 35-to-44-year-olds. In the next 5 years 70% of mortgage originations will come from Gen X and Gen Y consumers. How will you reach them?" -- Javelin Strategy and Research in Pleasanton, Calif.

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