LendingLead Generation

LeadsAssist™ is a fully-integrated lead generation program that gives lenders the ability to tap into Web-based lead generation juggernauts.


The lending industry is changing and it is time to take your business to the next level. With increased competition, changes in consumer behavior, uncontrollable economic environment, it is becoming more difficult for lending professionals to generate new business.

Our on-demand lead generation system is the most advanced sales and marketing Software as a Service (SaaS) platform designed to help lending professionals automate their sales and marketing functions. Take advantage of the new market dynamics and re-ignite your business with the OpenClose Lead Generation service.





For correspondent or wholesale lenders with third party originators (TPO) a loan origination system needs to be easy to use and secure. Instant two-way communication allows lenders and TPOs to receive decisions in seconds including the ability to create custom, lender-specific conditions. Secondary staff receives and sends immediate notification of locks and registrations. Every communication is documented. Control is compliance’s best friend.

Secure, scalable and reliable

With SAS 70 certification and multiple data centers, we offer lending software to wholesale and correspondent lenders a stable, secure mortgage banking system supporting compliance requirements set forth by national regulators. We provide unique, private-labeled retail and wholesale channels with one loan database whether it’s for bulk commitment or AOT. LenderAssist is private-labeled software with built-in interfaces to Fannie Mae, Freddie Mac, and a host of other mortgage investors and third party services you rely upon.