Social Media Best Practices for Banks, Lenders and Credit Unions
Social media is defined as a blending of technology and social interaction to solicit, create and distribute relevant, targeted information delivered immediately.
Get to know the world of social media as it relates to the financial services industry and learn about the best practices, unique challenges and opportunities awaiting those who move fast.
Download our FREE e-book on Social Media Best Practices now...
Changing Landscape
Statistics on social media change daily with recent estimates of more than 500 well-established social networks are in existence worldwide. No doubt at the adoption rate the world is going, there will be a new contender for the social media throne by this book’s publishing, but currently the top channels for business are Facebook, Twitter, You Tube, and LinkedIn, all explained inside.
Rapid Adoption
Many community banks and credit unions are leading the way in social media. There seems to be a clear advantage for credit unions and community banks that already base their marketing on the personalized, “community approach.” So what does social media specifically offer financial institutions and how many have already gone social?
Engaging Content
The best way to come up with ideas is to listen first. Listen to what people are saying then respond to that. Also see what the competition is writing about and track the response they’re getting. Talk about new rates, products, regulations, new hires or job openings, facility changes or community news.
OpenClose is a pioneer of Software as a Service (SaaS) computing solutions for the financial industry since 1999. It provides a variety of Web-based products for credit unions, banks, and mortgage lenders from loan origination, loan pricing, website design and social media marketing. In 2010, the company released OpenClose Social: the first online social media management solution for credit unions, banks, and mortgage lenders.